My Raw Joy started out as a big dream in a city kitchen, right in the heart of one of Europe’s most enchanting cities.
The dream was simple: to make my favourite foods healthier and tastier than ever and to share them with others.
Though I grew up in Germany, my roots lie in South-Eastern Europe’s Balkan region, and from a young age I was surrounded by a culture where food was considered a nurturing experience and an art form bringing people together.
Life then took me all over Europe, the United States, UK and South America, and I eventually made my base in magical Prague.
Throughout my journeys, I always explored how small gestures of sharing can connect and enrich us.
A discovery that changed my life
I first discovered raw foods when I witnessed how they helped two family members make an incredible health recovery.
This jolted me awake.
Though I was in good health, I was suffering from the imbalance between my hectic corporate work-life and wanting to keep up a healthy lifestyle.
I started searching for ways to improve the balance, starting at the very foundations of my day-to-day life. An intensive research phase started where I discovered the benefits of plant-based foods and superfoods, and in particular raw cacao, leading me to create my very first raw chocolates in my kitchen.
The more I learned, the more passionate I became.
I learned that the key to making raw foods is to produce them at low temperatures with minimally processed ingredients. This ensures that the potent enzymes and micronutrients are retained, which is what makes raw foods so healthy and chock-full of energy.
I traveled the world in search of the best raw food products and production processes.
Yet wherever I went, I always came back to the same question: why weren’t more people making snacks that tasted good and retained their natural nutritious qualities? Always one to take initiative, I decided not to sit around and wait for something to happen. Instead, I took the plunge and started my own business!
The birth of
MY RAW JOY
After months of experimentation with different raw chocolates and dehydrated snacks, I began testing them on my friends and family. Especially my little niece Sara was my number one tester. If she liked my products, then I knew they were good – she would never bend the truth just to please us and with her we simply knew if our snack ideas were a hit or miss!
I soon proved that my raw vegan chocolates were just as delicious as traditional artisan products. In fact, they often eclipsed them. They could give people the experience of eating high-quality chocolates, but prepared without refined sugar, dairy products or unnecessary additives.
In time, our team grew, and we started expanding the line with salty treats to complement the sweet products.
Starting small, I sold the products at farmer’s markets around the city and shared my delicious snacks with people I met on my travels. Soon, the snacks gained a steady following of fans who couldn’t live without My Raw Joy. Today, I have developed it into a full-fledged business with a passionate and dedicated team. Together, we sell our products to happy customers around the world.
Most people these days struggle with trying to juggle their busy work life and a healthy lifestyle. My Raw Joy offers a solution to this through high-quality, healthy and delicious snacks which are easy to take with you on the go.
Our snacks combine health, quality, ethically sourced organic materials and delicious flavours that are on par with conventional fine food products- meaning you get to indulge and enjoy better-for-you foods.
What’s more, I continue to travel the world and discover amazing places where people can experience the joys of well-being, creativity and radiant foods.
All this is part of my mission to share the best experiences and the best products with others- while experiencing true joy along the way!
My Raw Joy
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